Two illuminated logo cubes gave the stand orientation and visibility from afar. Large-format forest motifs on the back wall drew the eye into the depth of the space and created the right atmosphere. On tree trunks, round timber and wooden racks, cant hooks, axes and other tools could not only be looked at but tried out, touched and held in the hand. Exactly what professionals in forestry and timber harvesting expect from their tools.
A high table with a monitor invited visitors to talk without taking the stage away from the tools. The result: a compact, honest-to-materials presence in which product, setting and brand came together.
