At Interschutz 2026, Lentner – a leading innovator in firefighting technology and fire protection solutions – showcased its products at an impressive 960-qm island booth in Hanover. The “Lentner Innovation Center” concept underscored the company’s position as a pioneer in technical developments within the emergency services sector—vividly showcased through a memorable use of space and the perfect blend of product innovation, experiential elements, and interaction.
The booth impresses with its well-thought-out layering of various functional areas. Striking red and yellow overhead signs define the spatial compositions and create a consistent visual theme that communicates the company’s corporate identity even from a distance. Real fire trucks serve not merely as exhibits, but as authentic demonstrations of the practical capabilities of Lentner’s systems in everyday use – and as true eye-catchers that turn many a grown man back into a little boy.
This combination of presentation space and communication zone underscores Lentner’s vision of a modern trade show presence: not just showcasing products, but fostering relationships.
A generously sized catering area offering beverages and pastries provides refreshments and additional opportunities for interaction. The consistent attention to such details signals professional hospitality and appreciation for the visitors.
The product presentation itself impresses with its technical clarity and attention to detail. Specially highlighted components, such as hydrant systems and fire hoses, are used to define the boundaries of the booth. The vehicles are showcased with professional lighting and informative documentation. This is aimed at the expert visitors at Interschutz – emergency responders, procurement professionals, and decision-makers – who are seeking in-depth insight into the products’ functionality.
The booth also offers space for interaction and conversation. An elegantly designed lounge with curved seating in shades of gray and thoughtfully placed greenery creates quiet spaces for in-depth technical discussions.
With the Lentner Innovation Center, Heilmaier Messedesign has created an exhibition space that showcases Lentner as an innovator and reliable partner to fire departments – a message underscored by clean, minimalist design, technical credibility, and an understanding that large trade shows must be places where people come together.