At Productronica 2023, our long-standing customer, CHRISTIAN KOENEN, once again presented itself with an impressive exhibition stand. As an extremely loyal partner, CHRISTIAN KOENEN once again opted for the tried-and-true stand design that caused such positive buzz in the past.
The footprint of this island booth covers a generous 130 square meters and has a well thought-out flow through it. However, what truly makes this stand exception this year are Christian Koenen’s innovations, which were introduced by the new management team with a well-earned enthusiasm. The presentation of the printing stencils and screens reached a new level of conciseness and persuasiveness.
The most impactful change to the design this year involved the product presentation. Eight new free-standing displays (“Steles”) were designed specifically to highlight these stencils and screens at eye-level. These stylish steles not only made the products more accessible, but also showcased the impressive range of the high-quality printing stencils and screens.
In addition to these new steles, the stand also featured a revamped and optimized reception area. The newly designed counter at the booth edge functioned both as an inviting reception area to warmly welcome visitors and to emphasize the professional character of the company.
Overall, CHRISTIAN KOENEN’s exhibition stand at Productronica 2023 consisted of a successful combination of established elements and innovative new embellishments. The efficient stand design and concise presentation of the products promise a successful tradeshow appearance and once again demonstrate the Christian Koenen’s innovative strength and commitment to their industry.