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Tradeshows: Consider them indispensable for companies

A new study by AUMA (Association of the German Trade Show Industry) shows that the majority of companies will continue to participate in tradeshows and exhibitions over the next two years.

Tradeshows in the next five years: Mostly indispensable for companies:

  • For the first time since the end of the pandemic, 400 exhibitors were asked about the future of tradeshow participation.

  • The majority want to increase their tradeshow budgets or, at worst, keep them where they are.

  • Biggest challenges: global crises and inflation

Link to AUMA Study (German only)

Rosy Outlook

The international trade fair industry is also looking forward to many trade fairs and exhibitors in 2024.
According to the UFI study by the International Association of the Exhibition Industry, global sales are expected to increase by an average of 15 percent.

UFI Global Exhibitoin Barometer (German only)

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