The motto of Ego Kiefer, the number 1 in the Swiss window and door market, is: “Simply comfortable”. At Swissbau in Basel, the windows and doors could be experienced in exactly the same way. The new appearance of Ego Kiefer was the basis for the design of the new trade fair appearance.
The choice of materials for the trade fair stand refers to the “natural environment” of doors and windows. Wood, concrete and plastered walls create a close link to the architecture. The frames equipped with monitors symbolize a tunnel as an entrance into the world of Ego Kiefer.