Branding with Steely Brilliance

FASSI at BAUMA 2025

Where did power meet precision and innovation become visible? At the FASSI pavilion at BAUMA, naturally. For this display in the outdoor exhibition area of the world’s largest construction machinery exhibition, we transformed nearly 1,000 square meters into an unified experience of technology, design, and hospitality.

The centerpiece of the presentation was a 375 m² two-story pavilion that served simultaneously as a stage, a meeting place, and retreat from the chaos that is BAUMA. A state-of-the-art entrance portal welcomed visitors, crowned by an impressive LED wall (5m x 2.5m), which not only showcased content but also created a bold visual statement, making the FASSI brand visible from afar.

The entire stand area was carefully graded and graveled, with clearly defined barrier-free walkways easily guiding visitors through the full range of impressive machinery and loader cranes on display. The ground floor of the pavilion was designed to be open and welcoming, featuring a stylish lounge area for receiving customers with top-notch catering straight from Italy. The upper floor housed eight discreet meeting rooms, providing space for in-depth discussions and negotiations — all with an excellent view of the bustling activity around their space.

FASSI is one of the world’s leading manufacturers of hydraulic loader cranes. For over 60 years, the company has stood for technical excellence, innovation, and the highest quality standards. With a global sales and service network and an impressive product portfolio, FASSI is a reliable partner across numerous industries — from construction to logistics to forestry.

Thank you for placing your trust in us — we’re already looking forward to our next collaboration!

With the FASSI pavilion at BAUMA 2025, we created not only a functional exhibition presence, but also a brand experience that inspired visitors, strengthened customer loyalty, and made innovation visible. A true highlight optimized over nearly 1,000 square meters.

This project demonstrates what is possible when architecture, technology, and communication all work hand in hand.

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