Five Segments, One Powerful Message

The PFEIFER Exhibition Stand at BAUMA

For PFEIFER Seil- und Hebetechnik GmbH, we had the opportunity to create a brand presence at BAUMA 2025 that impressively combined clarity, dynamism, and structure — while showcasing the versatility of the company.

In an area of 6 by 20 meters, we created an open and inviting exhibition stand, deliberately designed to maximize functionality. The core design concept was an elongated circular segment, divided into five independent zones — this reflected the PFEIFER’s five business units. Two distinct floor coverings provided a simple visual guideline for the visitors and their journey through the space.

A banner over the space, diagonally positioned, broke through the strict right-angled structure of the architecture — a subtle yet highly effective design element that gave the booth a dynamic and distinctive presence within the exhibition hall. Large-scale graphics, bold colors, and a clear design language made PFEIFER’s message visible: technology leaders, reliable, and practice-oriented.

The open lounge area included a central reception desk, defining a space for dialogue. We complemented this with a large-format screen displaying animated product information, which provided visual impact and highlighted PFEIFER’s spirit of innovation.

PFEIFER is known worldwide for secure connections. The company, headquartered in Memmingen Germany, is a global leader in rope, lifting, and connecting technology. Whether in the construction industry, at major events, or in transportation systems, PFEIFER delivers solutions that meet the highest standards.

With over 440 years of company history, PFEIFER combines tradition with technological innovation while always staying close to the needs of its customers.

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