Comfort and Luxury in the Sanitary Sector

More Than Just a Stand: A Platform for Solutions

For our client Hamberger Sanitary, we created an interactive exhibition platform for ISH 2025 that goes far beyond a conventional product showcase. Hamberger’s stated objective was to make tangible the fact that they have long since evolved from being a pure manufacturer to a company that provides comprehensive solutions. To accomplish this, more than simple product presentations were needed. The visitors need to be both informed and inspired.

The central eye-catcher was the Technology Pavilion, a free-standing experiential space that showcased the exhibition highlights. Here, visitors could actively test new features from the “EKG-Seat” to digital innovations like the groundbreaking Seat Finder App, to the AERO, winner of multiple design awards.

In the adjoining areas, the brands HARO, pagette, and CEDO were presented with generous graphic elements, each in their own distinctive style. The focus of these area was to provide orientation within the diverse product portfolio with clear and understandable information.

Another highlight was the Sustainability Lab, where Hamberger demonstrated what sustainability looks like in practice, showcasing products made from recycled materials, and smart resource concepts. Here the representatives and visitors found an inviting space for meaningful dialogue about responsibility in the sanitary industry. A special feature was the hospitality area with a 360° panorama of the Alps, a charming nod to the company’s origins, impressively combining regional identity and a global outlook.

The result was undeniable: a stand that not only attracted large visitor flows but also fostered meaningful conversations, sparked curiosity, and made the future of the bathroom tangible in a modern, experience-oriented way.

Thank you for your trust — we’re already looking forward to our next collaboration with you!

This project marks Heilmaier’s first effort at constructing a trade show booth for Hamberger. We specifically designed and implemented it so that it brough to life an innovative concept that perfectly reflected Hamberger’s values and origins. Inside the stand, visitors were greeted by a breathtaking graphic showcasing an Alpine panorama — a tribute to the company’s headquarters in picturesque Bavaria.

This impressive visual created an inviting atmosphere and seamlessly connected Hamberger’s products with the beauty of the Bavarian landscape.

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